Logo and brand identity for coffee shop based in Warsaw. Logo „Po Drodze” in English means „on the way”. Going deeper in the brand identity we can see a line passing through the circle. The „O” is a world and the chord reflects a path that every single of us follow. In the circle of life we have ups and downs but the key is to find small pleasures like the smell of our favourite coffee and the taste of the croissant in the morning. The whole idea of „Po Drodze” is that the logo fits the greater story behind and is not just graphics as it looks at the first glance.
